How to Generate Real Estate Leads from Your Website


When it comes to potential buyers and sellers finding you online, a personal real estate website is indispensable. But is your website built to generate real estate leads? Your goal is to have your website visitors give you their contact information. Here are the key ingredients to convert visitors to clients:

Always direct leads to your website

You’re probably marketing your real estate business in many different ways, so it’s important that everything you do funnels leads back to one place—your website. Make sure all of your social media profiles, e-newsletters, email signatures, and printed materials have your website on them. Your website is the hub of your marketing, and the best place to capture lead information.

Provide the ability to search listings easily on your website

Once your leads arrive at your website, it’s crucial that they can find all of the information that they might be looking for as buyers and sellers. Feature a property search and listings on your home page. Make it easy for site visitors to contact you. Always follow up with any registered leads via a phone call or email.

Offer helpful information to your clients

Leads are looking for information: buying and selling FAQs, neighborhood data, local schools, and recommended professionals like mortgage brokers and home inspectors. You can also provide helpful information like this through blog posts.

Stay in touch with your leads

Once you have their contact information, managing leads can seem complicated. The best way to simplify things is to get in touch directly as soon as possible, either via email or phone, and ask how you can be of service.

Welcome, Brian Sopok! RLS2000’s New Front End Designer


Meet Brian Sopok, the newest member of our team at RLS2000, holding the position of Front End Designer. Everyone at RLS is excited to work with Brian and extremely optimistic about what his skill set will add to our

Brian is originally from Clifton Park, New York and attended both Siena College in Albany, NY and Queen Mary University of London in London, UK. He graduated this past May with a Bachelor of Science in Computer Science. Brian has a background in software engineering and web development.

Brian’s specialties include web design and user experience. He has assisted in the creation of a non-profit organization called Havenlabs which is aimed at creating 3D-printed prosthetics for veteran upper limb amputees. Brian enjoys spending time with his friends and family, traveling the world, and attending his favorite musical artists’ concerts.

Welcome to the team Brian!

Your Social Media Voice: How to Be Professional and Personable

Deciding how to project yourself on social media platforms can be confusing. Social media is meant to be organic, honest, transparent, and personal, and people identify strongly with that. Blogs, Facebook, Twitter, et al encourage us to some extent to be a bit more “real.”

But then you can run into the problem of being TOO personal. Oversharing or sharing the wrong things is a great way to destroy your reputation.

So what to do?

Believe it or not, you can be professional and personal at the same time in social media. The key is not to confuse “personal” with “private.” Be yourself via social media. Don’t be afraid to be funny, or a little more informal than usual. But keep your private life private. Think about this like the beginning of a conference call on Monday where you spend a few minutes talking about how you spent your weekend. You probably aren’t going to reveal anything private, inappropriate or unprofessional in a conference call with a client or coworkers, but sharing a little personal information does help you get to know each other on a level that is slightly deeper than just having strictly work conversations. This is exactly the type of personal information you can easily share on social media.

Blogs are a great way to portray your friendly, accessible side. Use your own conversational voice when you write. This will also help take some of the pressure off of writing blog posts. Show that you’re an expert in your field by answering real estate questions and talking about local things to do. Interact with readers to build a more personal relationship with them. Build prospects by sharing your opinions, thoughts and experiences on all kinds of things, not just real estate.

And that is the heart of the matter, when it comes to turning real estate leads into clients. Most people don’t want a stuffy, cold agent who acts "professional" all the time – they want a personable agent, someone who is as human as them and who has shared similar experiences and so can relate to them. Real estate leads are EVERYWHERE for agents – it’s just a matter of having the right tools to ensure the real estate leads are coming your way, rather than someone else’s.

RLS2000 Announces: Employee of the Month for May, 2016

Our team at RLS2000 would like to celebrate and recognize Jacqueline Gallagher as our employee of the month for May, 2016. Jacqueline has been with our company for over four years and consistently goes above and beyond in her role as Director of Digital Marketing and Design.

As RLS2000 continues to grow, Jacqueline takes on an influx of responsibility with ease while maintaining a positive attitude and team-oriented mentality. Besides fulfilling her Marketing and Design-specific roles at the company, Jacqueline is always there to offer guidance and support to both her clients and co-workers.

Jacqueline’s help and expertise are greatly valued by each of the team members at RLS, and over the month of May, especially, Jacqueline dedicated herself to supporting her co-workers and taking on an increased volume of work. 

"Jacqueline’s presence has shed a bright light on our products, websites, and customer support over the past month,” says CEO Tom Borish. “She’s stepped up in areas that we needed help with and she’s exceeded those expectations. We’re all proud to have her on our team here at"

Congratulations, Jacqueline! Thank you for all that you do.